Inside the Delta Keynote at Sphere in Las Vegas [Video]

Following in the footsteps of HPE Discover, Delta became the second brand to ever leverage Sphere for a keynote experience, and the first to do so as part of the CES lineup in Las Vegas. The much-anticipated livestreamed event, hosted Jan. 7, was open to some 18,000 trade show attendees and Delta employees, and featured Ed Bastian, Delta ceo, as well as a cast of partners and employees, all helping to explore the apex of customer service and innovation in aviation.

In the experiential marketing industry, the scale of an event should relate to the scale of the product and its importance to the brand’s goals. Delta’s 100-year anniversary certainly fit the bill. Bastian announced an array of new partnerships with Airbus, Uber, Joby and NFL great Tom Brady. Brady, along with Academy Award-winner Viola Davis, narrator for Delta ad spots, made appearances, while rockstar Lenny Kravitz closed out the show.

Attendees arrived at Sphere more than an …