How to Reach your Market in a World Ruled by Generative AI
How to Reach your Market in a World Ruled by Generative AI
12 Steps to Create Videos

‘Coraline’ Roblox Experience Nears 18 Million Visits [Video]

Categories
Experiential Content Marketing

On the heels of LAIKA’s 15th anniversary re-release of its first film, Coraline, which took in a record-breaking $56 million at the global box office last Summer and Fall, the award-winning studio launched its first official immersive experience on the Roblox platform, Coraline: Evade the Others on Thanksgiving Day (Nov. 28, 2024). Since its release, the gaming experience has been played by over 10 million unique users, earned a 90%+ rating, and regularly exceeds 5,000 concurrent players.

The experience is playable on iOS, Android, PC, Mac here.  A brand new, playable Coraline avatar is now available for purchase in the game and the Roblox Marketplace.

Coraline: Evade the Others, developed in partnership with Toya in Israel and the support of Roblox’s Partnerships team, quickly gained traction with players to become one of the top film-based games of all time on Roblox. Rather than a limited promotional experience, this is an ‘always on’ gaming experience …

3 Steps to Building a Targeted Audience
3 Steps to Building a Targeted Audience
5 Steps to Creating Successful Ads