Dacia explores new territory, taking part in the legendary Dakar Rally [Video]

PARIS, FRANCE – Dacia is taking part in the legendary Dakar Rally. This first-ever participation is announced in a breathtaking campaign that celebrates the famous race’s heritage of exploration and self-transcendence.

The film created by Publicis Conseil presents a world of sand that is as spectacular as it is testing for explorers driven by a desire to reach new ground. Rune Milton’s film is visceral and hyper-realistic, reminiscent of the great film productions. This is a French premiere for the director, who is accompanied by Wanda in production.

As a bonus, the drivers of the official Dacia team, The Dacia Sandriders, make an appearance: Nasser Al-Attiyah, Sébastien Loeb and Cristina Gutièrrez. The campaign will be released in Europe from the end of 2024, on television and digital.

CREDITS

DACIAChief Branding Officers : Arnaud Belloni, Claudine Borel VP Brand Communication : Carine GailliezDirector of Creative Content : Giovanni Costa Communication Manager : Djallal Benyounès

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