One helluva groovy spot by Kitchen [Video]

Your eyeballs are in for a wild ride if you happen to land on any of the social accounts promoting The Great Frog – a jewellery brand going back to the 1970s, famous for its eclectic rock star collections. Bold, colourful and quirky, the animation will beguile your brain with wizards and bats, a forest of giant mushrooms, plus a groovy version of hell, which ends with you floating in a lava lamp inhabited by a great big magenta and turquoise snake.

This kaleidoscope of 1970s references was cooked up by Kitchen, the duo comprised of Rachinta Platts and George Coffey at London production company, Jelly.

“The Great Frog came to us with a really cool idea of going through four different lands or worlds that represent the jewellery in their new collection. A wizard land, a comic book land, a mushroom world and Hell with a Baphomet pendant,” says …