Narvar Introduces IRIS: The AI Engine Powering the Future of Post-Purchase; Launches Narvar Assist as Its First IRIS-Powered Solution | PR Newswire [Video]

IRIS delivers data-driven, actionable insights across the Narvar platform, empowering retailers to engage customers, streamline operations and drive profitable growth through intelligent personalization

, /PRNewswire/ — Narvar, the #1 platform for intelligent personalization “beyond buy,” today unveiled IRIS (Intelligent Retail Insights Service) and Narvar Assist, its first implementation.

IRIS is a layer of intelligent technologies—machine learning, data intelligence and analytics—combined with industry domain experience and fueled by more than 42 billion consumer interactions annually across the Narvar customer base. Narvar’s dataset, second only to Amazon, cements its position as the leader in intelligent, personalized post-purchase experiences. As the first entrant to the post-purchase category, Narvar is now redefining it with AI.

Powered by IRIS, Narvar Assist offers delivery claims fraud prevention software that provides scalable, data-driven tools to reduce fraud, automate claims management and enhance customer satisfaction, addressing a $101 billionproblem for retailers. As the first and only AI application of its kind at this scale, Assist represents a …