Innovation is set to drive publishers’ growth strategy in 2025 [Video]

Karl Byrne, Group Head of Advertising Sales at dmg media Ireland, shares his insights on the opportunities publishers can seize in the year ahead.

With audiences craving trusted, engaging experiences, publishers are uniquely positioned to shape the future of media as we start this New Year.

At dmg media Ireland, we take pride in creating exceptional content that deeply resonates with our highly engaged audiences.

As we look to 2025, innovation remains at the core of our growth strategy, and we have plenty to shout about.

First-Party Data:

Despite the Google rollback on 3rd party cookie deprecation, it is without doubt that their days are numbered in a world where privacy concerns are of paramount importance to brands, and publishers are the natural choice for brands seeking precision and accountability.  

At dmg media, we leverage the direct relationship we have with our audiences to derive rich, actionable insights.

This goes beyond impressions—we deliver measurable …