3 ideas to make your brand stand out from the crowd [Video]

Audiences only have a limited attention span, and with brand after brand out there fighting for that attention, it’s crucial to stand out from the crowd. But cutting through with branded video content isn’t easy.

So, let’s talk through some ideas on how you can create videos that turn your contribution to the noise into a jazzy sax solo.

What makes a brand video stand out?

We all know Nike and Amazon are pretty good at it, and John Lewis obviously smashes it every Christmas. Their videos are always more likely to get noticed, they’re easy to distinguish in style, and they’re memorable.

While Nike, Amazon and John Lewis are obviously playing with big brand budgets, the real trick is to start with a creative idea that differentiates your brand from what everyone else is doing. And that doesn’t cost a thing. In fact, here are three for free… 

3 WAYS TO create standout videos

1. SAY NO TO Clichés

Explore how you can distinguish …