To build a business that thrives, think about offering these four key products.
First, there’s the gift—something you give away for free to attract interest.
Then, a product for prospects—an initial engagement that doesn’t always involve money but captures attention, like registering for a webinar.
The core product is where you create real transformation, something the client pays for to solve a problem.
Finally, a product for clients is an ongoing service or subscription that provides continuous value.
A business that has all four of these elements is set to succeed.
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