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How a US TikTok ban could impact users, creators NBC Chicago [Video]

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Content Creation

With the future of TikTok in the U.S. unclear after Friday’s Supreme Court oral arguments, content creators in Chicago are bracing for change.

“It means a loss of revenue for sure. It means a loss of 160,000 people who follow me for recommendations and just entertainment,” Chicago-based influencer Jen White told NBC Chicago.

The Chicago-based influencer posts everything from travel reels to product reviews on TikTok as @.jenwhite. Since starting just before the pandemic, much of her reach now benefits local Chicago businesses.

With a possible ban on the horizon, she’s preparing for anything.

“It means a loss of revenue for sure,” White said. She’s paid for many of her posts and gets brand deals through TikTok. “Every time I see another influencer or creator it’s what are we going to do? What’s your plan how are you going to handle this?”

Professor V.S. Subrahmanian of Northwestern University’s Security & …

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