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The Masked Singer has some great new characters but ITV bosses need to stop the unnecessary format changes immediately [Video]

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Content Marketing Repurposing

THE Masked Singer has been a staple ITV hit for five years – but needs to stop unnecessary format changes.

Viewers tune in expecting a contestant to be unmasked at the end of each episode.

The Masked Singer is back for series sixCredit: ITV
Viewers have been introduced to brand new costumed charactersCredit: ITV
Fans were unhappy about a twist in series six’s first episodeCredit: ITV

However, the Christmas special and first episode of series six both bucked the format – by delaying unmaskings until the next instalment.

Such a big change runs the risk of alienating fans – which ultimately happened on social media.

As an audience member, the lack of an unmasking at the end of the series six’s first episode made having watched it feel redundant.

Imagine reaching the end of a murder mystery novel – only to learn the culprit wouldn’t be exposed until the sequel.

“Spag Bol” was eliminated in the first half of a weekend-long launch on ITV.

But as …

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