See the new look NBC 7 San Diego [Video]

Retailing giant Walmart has unveiled a new logo to start the new year.

The “brand refresh” of its identity, as the chain is calling the move, includes some nods to its past.

Walmart said its new color palette of True Blue and Spark Yellow “leans on the retailer’s most recognizable tones and its heritage of blue, while ushering in new updates to keep the brand fresh.”

“Walmart aims to be an inspirational, digital retailer that provides all the products, brands and services our customers need and want. This update, rooted in the legacy of our founder, Sam Walton, demonstrates our evolving capabilities and longstanding commitment to serve our customers of today and tomorrow,” said William White, senior vice president and Chief Marketing Officer, Walmart U.S., in a press release.

Walmart said it start to rollout the new look on stories in Oct. 2024 but will continue to expand the new look to stores across the …