New York WCBS NYs Digital Content Creator Maggie Cole on laying the path for a new role [Video]

Local television stations all across the country are asking what they can do to draw in younger audiences. To answer that question, Northeastern University’s Reinventing Local TV News Project (RLTVN) placed four fellows in newsrooms across New York, Chicago and Boston. These fellows create content exclusively for the stations’ digital platforms including streaming channels and social media. 

Maggie Cole was RLTVN’s 2024 fellow at CBS News New York and hired by the station as  Digital Content Creator when the fellowship ended. They were drawn to this role for its emphasis on local news, appealing to younger audiences and ultimately the excitement of a new perspective. 

This interview has been edited for clarity and length. 

I think that trying to transition a piece from a [broadcast-style] piece to social media is one of the hardest things you can do. I had a four minute piece on [broadcast] and now I have to do a 1:30. Also, another thing that no one thinks of except for …