The Xiaohongshu phenomenon explained; Why the Chinese app’s stellar rise is important [Video]

Social media platforms shutting doors isn’t a new thing by any means. Over the years, there have been numerous occasions where seemingly unbeatable companies and platforms have seen a sharp downfall owing to a multitude of reasons. Take the short video platform Vine for example. At its peak, the platform was a raging success across the globe.

The platform served as a springboard for many popular social media personalities and creators including the likes of Logan Paul. However, the competition eventually caught up and Vine had to shut its doors. TikTok’s case however, is different.

Also Read: Decoding the whole TikTok debacle

While TikTok has been under the scrutiny of multiple governments and agencies across the globe, the app’s popularity never took a hit. TikTok is currently banned in India and Afghanistan, among other countries, while also operating in a limited capacity in Russia. Canada also enforced a ban on TikTok on all government devices. Safe to …