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Drake sues Universal Music for defamation [Video]

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Experiential Content Marketing

A hip-hop superstar beef was cranked up another notch Wednesday when Drake sued Universal Music Group for defamation over rival Kendrick Lamar’s diss track “Not Like Us.”Video above: Kendrick Lamar to headline the Super Bowl Half Time show The lawsuit, filed in federal court in New York City, alleges UMG published and promoted the track even though it included false pedophilia allegations against Drake and suggested listeners should resort to vigilante justice. Lamar is not named in the suit.The result, the suit says, was intruders shooting a security guard at Drake’s Toronto home, as well as online hate and harassment, a hit to his reputation and decreasing his brand’s value before his contract renegotiation with UMG this year. The company has contracts with both stars.”The lawsuit is not about the artist who created ‘Not Like Us,'” the lawsuit says, referring to Lamar. “It is, instead, entirely about UMG, the music …

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