EAST MIDLANDS RAILWAYS MILES GOES ON AN EPIC ADVENTURE IN NEW CAMPAIGN Marketing Communication News [Video]

Customers invited to ‘Make every journey epic’ in new campaign by McCann Birmingham

East Midlands Railway (EMR) has launched an epic new campaign by McCann Birmingham featuring brand character, Miles. The action-packed multi-channel campaign aims to drive leisure and business travel and promote advance booking for the rail operator.

Now in his fourth year, Miles is on an adventure like never before. Encapsulating the truth of the excitement around a day trip, the ‘Make every trip epic’ campaign follows Miles as he journeys to London and is transported into a comic-book style world. He swings to safety as he’s chased by the London Eye and battles the Shard with the help of Beefeaters, before reflecting on his epic day out on his train journey home.

The campaign will run across broadcast, cinema, OOH and online and scored an impressive 4.2 Star Rating from System1.