How to Become a Product Manager #MarketingManagement #MarketingPlan #BrandDevelopment #BrandStrategy [Video]

How to Become a Product Manager [Video]

What is a product manager?

A Product Manager is a key role, particularly in agile environments, where they serve as the bridge between stakeholders, customers, and the development team.

Their primary responsibility is to define and oversee the development of products that meet user needs, align with business goals, and deliver value efficiently.

What does a product manager do?

Here are some of the key roles and responsibilities of a product manager:

Product vision and product Strategy definition
Customer and stakeholder Engagement
Development and maintenance of the Product roadmap
Backlog management, normally at a more strategic level.
Cross-functional collaboration, with development teams, marketing, sales and customer support.
Defining and tracking key metrics to prove or disprove value hypothesis