HOW ENTERPRISES AND RETAILERS USE VIDEO FOR ENGAGEMENT

LEANING INTO VIDEO TO FUEL CONTINUITY AND CONSUMER ENGAGEMENT

The pandemic accelerated the digital transformation for many organizations, including enterprises and retailers. Video use continues to evolve and even as shelter-at-home restrictions have lifted, video remains the most effective medium for businesses and brands to connect with stakeholders – whether customers, partners, vendors, or employees.

Whether it’s engaging a distributed workforce, boosting employee morale, training new recruits, or driving sales amid brick-and-mortar closures – a video-first strategy is crucial for long-term business growth and survival.

VIDEO HAS CHANGED THE WAY WE WORK FOR GOOD

According to the Brightcove Q2 2020 Global Video Index, enterprise video views increased by 93% globally, indicating that the way we engage with video for work has changed for good in light of the pandemic. The Video Index also uncovered an increase of 123% in time watching video created by businesses/enterprises compared to a year ago. In other words, people are engaging with video on a scale never before seen.

Smartphones and computers – …