The Future of Shopping Is Tech for Shoppers Who Are Really Into Themselves [Video]

Retailers want their next sales pitch to feel like it was meant just for you.

Merchants are looking to make their stores and clerks capable of delivering the same kind of hyper-curated approach to sales that algorithms have made possible in e-commerce. An army of tech firms are eager to accelerate the pivot: They’re hawking body scanners that can create digital doubles of shoppers and tools for customizing everything from the content of drive-thru menus to the stuff you get coupons for in a supermarket. 

It’s happening with the help of consumers who willingly hand over their info, retail experts say. Shops are using cameras that recognize visitors and encouraging visitors to open apps in store aisles as a way to collect the needed data, according to Kelly Pedersen, retail lead for consulting firm PwC, helping store staff know what shoppers have bought before and what they’re eyeing now. 

“The …