Burger King releases the new BK Taste, inviting lawyers to try it and to defend the products originality Marketing Communication News [Video]

AlmapBBDO campaign invites lawyers to stop by any BK® Drive location with their attorney ID to get the new BK® Taste and issue their opinions

Burger King® is ringing in 2025 with an irresistible new item! This month, every BK® location in Brazil welcomed the launch of the BK® Taste, with options of 1, 2, or 3 flame-grilled patties, served with the smoky new Taste sauce.

To introduce the new item, BK® is rolling out its latest campaign in partnership withAlmapBBDO, inviting Brazil’s lawyers to issue their impartial opinions – since there are probably comparisons out there alleging that BK®’s newest sandwich looks like a copy of its competitor’s famous burger.

What most people don’t know, though, is that thatsandwich was created to imitate the Whopper! In the early 2000s, BK®’s signature burger was such a hit that that other chain had to create a similar item to compete …