Powering In-Store Personalization with Data Streaming | Confluent [Video]

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Confluent enables retail brands to stream, govern, and process on- and off-line data from multiple sources in order to provide consumers with highly personalized in-store shopping experiences.

Deliver Tailored In-Store Shopping Experiences

The idea of ‘personalization’ is fundamental to eCommerce brands. Personalized product recommendations, discounts, and advertisements (to name just a few applications) based on the online behavior of consumers have helped fuel the growth of many retail companies. Now, with the help of data streaming, it’s possible to replicate personalized online shopping experiences in physical stores. Consumers’ behavior can be joined across on- and offline channels in real time in order to deliver a tailored in-store experience.

Confluent powers in-store personalization by streaming, processing, and governing data between multiple sources and destinations.

Elastically scale streaming data pipelines to throughputs of GBs/second in order to manage spikes in demand (e.g., Black Friday).

Deliver personalized …