Meta, YouTube, and Others Morgan Stanley Says Could Benefit From TikTok Ban [Video]

With a TikTok ban potentially taking effect in the U.S. on Sunday, analysts at Morgan Stanley said other social media platforms could compete for the roughly $10 billion in ad revenue and 32 billion hours users spend on the app each year.

The U.S. Supreme Court on Friday upheld a law requiring TikTok’s Chinese parent, ByteDance, to sell the platform or face a shutdown in the U.S. as of Jan. 19 amid national security concerns. That means app stores such as Alphabet’s (GOOGL) Google Play Store and Apple’s (AAPL) App Store won’t be able to offer TikTok to users in the U.S. after Sunday’s deadline, and the app could go “dark” for U.S.-based users.

Morgan Stanley analysts suggested ahead of the decision that Meta (META) could be the “largest fundamental winner” if the ban takes effect Sunday, given its large user base and dataset on Instagram, Facebook, and WhatsApp.

They added that for every 10% of …