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HOW ROGERS MEDIA LEADS CANADAS MEDIA MARKET [Video]

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Video Content Marketing

Sportsnet is a prime example of Rogers’ success delivering content on a variety of platforms and through multiple business models. As the country’s number one sports brand, Sportsnet® delivers 24×7 access to regional and national coverage, in-depth analysis, and live events for a variety of professional leagues, including NHL, MLB, NBA, Curling and WWE—perfect for the all-around sports fan. Viewers can access this content free with advertising on the Sportsnet website or the Sportsnet app. In addition, Rogers Media also offers fans a subscription-based OTT product—Sportsnet NOW—for those who want live streaming of six Sportsnet linear channels, anytime, anywhere on a variety of different devices. The first mainstream sports TV channel in North America to be offered directly to consumers, Sportsnet NOW is available on desktop, through the Sportsnet App on mobile devices, Apple TV, and other connected TV platforms including Xbox.

“The Sportsnet mobile app is key to our success; …

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