Ad of the Day: Texas Pete reintroduces brand mascot with boot-stompin ballad [Video]

‘The Ballad of Texas Pete’ highlights the brand’s deep roots in Southern culture and its overlooked yet iconic cowboy mascot with a boot-stompin’ ballad that is catchy and quick. The campaign contains four shorts.

The video-led campaign will run across connected TV, online video and social and will appear in retail search, in-store aisle signage and bespoke merchandising activations throughout the year.

Credits

Garner Foods

Director of marketing: Katie Chaffin

Marketing coordinator: Lauren Paschal

McKinney

Group client director: Ryan Gardiner

Account director: Gillian McBrayer

Account supervisor: Marc Wilson

Co-chief creative officer: Lyle Yetman

Executive creative director: Will Dean

Associate creative director: Jamie Steentofte

Associate creative director: Knowlton Bourne

Project manager: Jamie DelGrosso

Group strategy director: …