Yamaha Leverages Locally for a Smarter, Dealer-Friendly Omnichannel | PR Newswire [Video]

, /PRNewswire/ — Yamaha, a global leader in musical instruments and audio solutions, today announced a vendor agreement with Locally, the pioneering platform connecting brands with local retailers heading into the 2025 National Association of Music Merchants show (NAMM) in Anaheim Jan. 23-25. This agreement is an additional step in a key initiative from Yamaha to create a seamless omnichannel experience for its customers while reinforcing its commitment to its dealer network.

“Our goal has always been to engage with our customers wherever they choose to shop while supporting and empowering our valued dealer partners,” said Brandon Pfaff, director of e-commerce at Yamaha. “Utilizing Locally enables us to align these objectives through a streamlined tool strengthening online engagement with local retail fulfillment and we encourage our dealers to sign up for the program if they have not already done so.”

As part of Yamaha ongoing efforts to improve its omnichannel presence, …