TBWA Launches Powerful Campaign to Tackle HIV Stigma for HSE [Video]

TBWAIreland has created a powerful new campaign for HSE aimed at tackling HIV stigma in Ireland.

Called “You, Me & HIV’ it focuses on the relationships of people living with HIV to correct misconceptions and it rolls out on OOH, TV, VOD and social.

While huge strides have been made in treatment of HIV over the last few decades, public perception has lagged behind, often resulting in residual stigma. The impacts of HIV stigma are multiple. Stigma impacts people living with HIV, their wellbeing and relationships and late diagnosis is often related to fear of diagnosis and stigma. People living with HIV who are on effective HIV treatment, will live healthy lives and cannot pass it onto sexual partners. Challenging – and changing – the public understanding of HIV to reflect this reality is the campaign’s ambition.

According to TBWAIreland, collaboration between the HSE, TBWAIreland, and the Poz Vibe Tribe, …