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Companion Is More Than Just A Clever Marketing Campaign Its The First Must-See Movie of 2025 [Video]

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Experiential Content Marketing

If you’ve seen the kinky and creative marketing campaign for Companion, a brand-new film starring Sophie Thatcher and Jack Quaid, you know that there is something interesting about this movie. Part sci-fi and part horror-thriller with some rom-com elements sprinkled in, Companion has become one of the buzziest movies of 2025, due in large part to its mysterious teaser trailer that ends with a shocking, static wide shot Thatcher’s arm engulfed in flames.

At face value, the movie is about a hyper-intelligent robot named Iris (Thatcher), who becomes sentient and challenges the control of her human companion (Quaid). While away on a couple’s weekend with friends, things go off the rails as Iris’ hardware — which is programmed to stop her from harming humans or animals — fails and results in bloodshed and panic. Much like in real life, though, things aren’t always as they appear. In fact, in both trailers put out by Warner Bros, …

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