Do you Reuse Content? We Ask Our Panel [Video]

In our panel discussion last week, we had a great conversation with some of the best content creators in the aviation industry. As you can see, the answer to the question, “Do you reuse content?” is not a black-and-white issue, so we thought we’d share the whole conversation with you. Video here, transcript below.

Video

Transcript:

__________________________

Paula Williams: Todd if you’d like to carry on with the next question: Do you reuse content?

Todd Lohenry: Oh, absolutely! As often as possible. And, you know, there’s an order of things you know on the internet. If you’re trying to send people to your website, think you need to be intentional about how you do that. So my favorite work flow right now is to post things to a WordPress, a self hosted WordPress website. Where I have full control over the search engine optimization.

And from there, I automatically post to my …