If your football season good luck traditions — avoiding opposing teams’ colors, eating the same snacks every game day or sporting one good-luck jersey — aren’t working, E.L.F. Beauty has a new solution.
Painting your favorite team’s colors onto your face with E.L.F.’s Power Grip Primer might just do the trick.
The cosmetics brand unveiled its Eyes. Lips. Face. Fandom campaign today starring Emily in Paris star Lucien Laviscount and actress Joey King. Its 30-second spot was created with 72andSunny Amsterdam and advertises E.L.F.’s Power Grip Primer.
“The love for Power Grip Primer continues to hold strong,” E.L.F.’s chief brand officer Laurie Lam told Campaign US, explaining the product’s last “hilarious” campaign featured actress Jennifer Coolidge finding her face stuck to a shower door to advertise the strength of the product.
In the Eyes. Lips. Face. Fandom spot, King plays a football fanatic meeting the also-football-fanatic family of her “boyfriend” Lucien. Over dinner, …