LONDON, UK — Leo Burnett and McDonald’s have relaunched the Saver Menu with “Actually Get Your Money’s Worth,” designed to highlight the range of affordable products available to cost-conscious consumers.
The campaign, featuring four short films, humorously contrasts the value of McDonald’s Saver Menu with a portion of an expensive purchase. Through relatable, tongue-in-cheek scenarios, this series presents the Saver Menu as a true win for those looking to make the most of their money across the UK and Ireland.
“Actually Get Your Money’s Worth” debuted on November 06 with the launch of McDonald’s new Chilli Double Cheeseburger, showcased in a playful 20-second film. The spot humorously compares the generous portion of a £2.49 Chili Double Cheeseburger against £2.49 worth of a firework display. This comparison underscores McDonald’s commitment to offering value that truly satisfies.
Following this, three additional 10- and 20-second spots continue the comedic theme, highlighting other tongue-in-cheek scenarios like short-lived theme park …