Ad of the Day: Hinge explores the nuances of modern romance [Video]

The ad, which builds on the dating app’s ‘No Ordinary Love’ anthology, was created by the creative collective Birthday.

Hinge is highlighting the experiences of real couples who eventually met on the app. As daters wrestle with expectations about how and where their love story should begin, the new campaign challenges the binary of meeting either in person or on a dating app. Instead, ‘It’s Funny We Met on Hinge’ showcases how the path of today’s relationships doesn’t necessarily fit perfectly into either mold.

Each video features the stories of seven real-life couples who unknowingly crossed paths in person – such as through overlapping childhood neighborhoods, mutual connections with family members, and brief interactions at work – but ultimately connected after matching on Hinge.

Across the seven films, the couples candidly reflect on their romantic journeys, from initial hesitations about dating apps to the role of intentions and timing that …

Tags Ad Performance, Ad Strategy, Digital Marketing