Adam Silver suggests NBA could shorten games to 10-minute quarters [Video]

NBA commissioner Adam Silver isn’t shying away from the discourse around his sport and fans’ complaints about it.

In recent weeks, Silver has highlighted online engagement numbers and the excitement around Team USA at the Paris Olympics as positive data points while acknowledging it is his job to turn hype around the sport into direct consumption of the NBA.

As part of that mission, Silver knows he has to be open to rule changes.

The latest idea came Wednesday on The Dan Patrick Show as Silver threw his support behind shortening NBA quarters from 12 minutes to 10 minutes, reducing the total game time by 20 percent.

“As we get more involved in global basketball, the NBA is the only league that plays 48 minutes,” Silver said. “I am a fan of four 10-minute quarters. I’m not sure how many others are, and putting aside what it means for records and things like that, I think that a two-hour …