Air India advances partnership with Sabre with launch of NDC content | PR Newswire [Video]

Sabre-connected agencies can now book NDC content from India’s flagship carrier

, /PRNewswire/ — Sabre Corporation (NASDAQ: SABR), a leading software and technology provider that powers the global travel industry, today announced a major milestone in air travel distribution for India, with the launch of New Distribution Capability (NDC) content for Air India, the country’s flagship airline.

As part of Air India’s strategic modernization efforts, the introduction of NDC offers through Sabre will enhance the way Sabre-connected travel agents shop, book and service Air India reservations. Sabre’s NDC capabilities, a core component of its multi-source content platform, will provide agencies with rich content and real-time offers from Air India, ultimately, giving travelers greater transparency, choice, and flexibility.   

Nipun Aggarwal, Chief Commercial Officer, Air India, said: “At Air India, our aim is to deliver superior customer service through innovative technologies. By continuing to enhance our partnership with Sabre, we’re able to advance our NDC journey to meet the evolving needs …