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Air Jordan 1 Origin Story Short Film 2025 [Video]

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Experiential Content Marketing

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In case the insane list of Jordan Release Dates for 2025 wasn’t enough evidence, the new year will be a pivotal one for the Jordan Brand as the Air Jordan 1 heads into its 40th Anniversary celebration.

While the massive slate of Jordan drops for 2025 will ensure consumer interest, the Jumpman is taking concerted efforts in keeping the storytelling aspect alive. Connecting Michael Jordan’s on-court moments to cultural history has been the driving force of the Jordan community growth, and with the Air Jordan 1 experience a significant cool-off period over the last two years, there’s no better time than to remind the world of the OG’s influence in sneaker culture as a whole — especially with the …

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