Amazon Primes AI Will Now Drive Your Entertainment Choices [Video]

Amazon’s new feature in Prime Video solves the classic 21st-century problem, the abundance of choice. They have released a new feature called AI Topics, which uses AI to group content and topics based on your interests and watch history. This is then recommended to help you watch relevant shows and movies. 

“With the help of AI, we’re able to analyse thousands of shows and movies across Prime Video’s vast library of premium content and group those titles into relevant topics for customers,” said Adam Gray, VP of product at Prime Video. “The end result is a highly personalised content recommendation experience that gives customers control over their discovery journey.”

The feature is available as a limited beta release to select customers on the Prime Video home page. In the coming weeks, Amazon mentioned that it will arrive to select living room devices in the U.S., including Fire TV.

AI Topics will let you review the …