Amazon sellers are flocking to TikTok Shop despite looming U.S. ban [Video]

Sporting a sparkly dress and a Santa hat atop her distinctly pink hair, Sarah Potempa stood in front of her smartphone at her hair-care company’s warehouse in Waukegan, Illinois. It was time to go to work. 

Potempa is a celebrity hairstylist who goes live on TikTok multiple times a week. During “the packing show,” as she calls it, Potempa livestreams herself as she packs up orders of her viral Beachwaver curling iron for six to eight hours at a time. 

The stream on Nov. 20 had a party atmosphere, with Potempa taking breaks to dance to “In Da Club” by 50 Cent in between shipping out orders. To the more than 1,000 TikTok users who typically tune in for Potempa’s shows, this is entertainment and shopping all at once. 

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