Apple Intelligence isnt changing lives yet, but just you wait [Video]

Apple Intelligence was first announced this June to much fanfare, and now it’s finally available via iOS 18.1 and iOS 18.2. But at least one early report say it’s not really changing the world. Here’s why that’s not a surprise, and it’s also very much not the last word.

According to a recent survey, most iPhone users say Apple Intelligence adds ‘little to no value’ to their smartphone experience.

There’s an important caveat, which is that this survey took place before iOS 18.2’s new AI features arrived.

That said, I’m also not surprised. Why?

Because by design, Apple Intelligence is meant to bring a slow drip of change that adds up over time.

When you think about most of the AI technology being produced by other companies, you’ll probably think about a specific AI product.

For example, there are chatbots like ChatGPT and Gemini. Or AI-driven smart glasses and pins.

Most companies are attempting to make a ‘major new …