As AI-generated search grows, Otterly is utterly awesome for marketers. Heres why [Video]

If you’re not familiar with otters, you’re missing out on one of nature’s quirkiest marine creatures. 

As members of the weasel family, these charismatic sea critters aren’t fish-like in the least (more like rodents with personalities). In fact, they have the thickest fur of any animal, with up to a million hairs per square inch. This keeps them comfortably insulated in cold water habitats.

Otters are also unusual for another reason: they’re one of the few mammals that use tools, turning rocks into anvils to break open hard-shelled treats like clams and mussels. This evolutionary advantage is what enables otters to thrive in their ecologies. Take a minute and watch these guys sing for their supper:

Like otters, marketers rely on tools to compete in a hyper-competitive ecosystem, and search has been a hairy channel. For decades, Googlehas been at the center of the search experience, connecting users with results while mucking with its …