As US TikTok users move to RedNote, some are encountering Chinese-style censorship for the first time | Money [Video]

Hong Kong (CNN) — Chinese social media platform Xiaohongshu, also known as RedNote, has been hiring for a surprising position in recent days: English-language content moderators.

That’s because in recent days, a growing number of US users are creating new accounts there, driven in large part by a looming ban on TikTok, which is due to take effect Sunday.

The sudden influx of overseas users, many of whom call themselves “TikTok refugees,” is posing a new challenge for the app, which must now strike a balance between satisfying China’s stringent content moderation rules while also providing a positive experience for its non-Chinese-speaking newbies.

Many are having a good time. Heather Roberts, an American artist with more than 32,000 followers on TikTok and a new account on RedNote, said she enjoyed using the Chinese app because “everyone is being so nice, so kind.”

“We’re finding that the Chinese people are not so different from us,” she told CNN. “This is really bringing us …