SINGAPORE – Bringing an entirely new and modern perspective to the traditional Lunar New Year celebration, Japan’s number one selling beer brand, Asahi Super Dry, is once again breaking the mold by partnering with Japanese art project TERADAMOKEI to launch limited-edition Model Kit- designed cans and packaging. Emphasising the celebrative occasion and the joy of creation, TERADAMOKEI’s inventive design transforms the special edition cans into small-scale frames of festive fun. Through this design, Asahi Super Dry is continuing to bring unexpected Lunar New Year celebrations to beer drinkers across the Asia-Pacific region.
Like Asahi Super Dry’s unique crisp and refreshing taste that inspires progression, TERADAMOKEI represents the pioneers of Modern Japan who celebrate curiosity and creativity. TERADAMOKEI, an art project built on the craft of small paper Model Kits used for architectural models and dioramas, was established in 2011 by award-winning architect and designer Naoki Terada alongside Fukunaga PrintingCo., Ltd. TERADAMOKEI has successfully expanded the …