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Content Marketing in Teams

ATB Financial Empowers Employees with Google AI | PR Newswire [Video]

Following a successful pilot program last year, the largest financial institution headquartered in Western Canada deployed Gemini for Workspace to its more than 5,000 team members

, /PRNewswire/ — Google Cloud today announced that ATB Financial, a leading financial institution in Alberta, Canada, has successfully deployed Gemini for Google Workspace to its more than 5,000 team members, giving them access to and education around generative AI in tools like Gmail, Docs, Sheets, and more.

ATB Financial, a long-standing Google Workspace customer, has provided its team members with Workspace’s secure, enterprise-level productivity tools for years, helping its teams streamline communication and collaboration. The company’s decision last year to implement generative AI across these tools was driven by the positive outcomes of a successful pilot program where hundreds of ATB Financial employees used AI to draft marketing materials, analyze data, summarize content, and more.

Individuals in the pilot reported an average time savings of up to two hours per …

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