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Automakers Are Enhancing Reality for Luxury Car Drivers [Video]

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Experiential Content Marketing

Reality is changing. The views drivers and passengers have as a car is driven down the road is being enhanced by technology.

Augmented reality (AR) overlays digital information, either via glasses or a projected screen on top of what the user sees in the real world. It’s different than virtual reality, which uses a headset to mask the rest of the world so the user can be completely immersed in whatever they’re doing be it playing a video game or watching a sporting event thousands of miles away.

Audi, Mercedes-Benz, BMW and others have installed AR in their cars. The technologies range from enhanced views on infotainment touchscreens when navigation is active to more advanced versions of a traditional head-up display.

A head-up display typically projects information like speed, gear, music track or navigation prompts beyond the windshield so a driver can see them and take note without taking their eyes off …

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