Bangkok Post – Squid Game stocks tank in Netflix new season letdown [Video]

SEOUL – A less-than-perfect debut for the new season of Netflix Incorporated’s blockbuster series Squid Game sent shares of related South Korean companies sharply lower Friday.

Artist United Inc, a movie distributor and marketing firm in which Squid Game‘s main actor Lee Jung-jae is the largest shareholder, tanked by the daily limit of 30%. Wysiwyg Studios Company, another Artist United investor, plunged as much as 25%, while Dexter Studios Co, a Korean partner of Netflix, sank 24%.

The Korean survival thriller was a massive global success when it premiered in 2021, sparking rallies in local entertainment stocks on expectations of benefits from Netflix’s hunt for further hits. The first season topped the United States streaming giant’s most-watched titles on every continent and became the first foreign-language program ever nominated for best drama at the Emmy Awards. 

Expectations were high for season two of the dystopian drama, which was released on Thursday. While some …