SAN JOSE, Calif. (KGO) — This is the first presidential election where a majority of Gen-Z is eligible to vote, and Bay Area elections officials are getting creative to reach them.
During this election, social media trends are being used to target young voters.
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The team at the Santa Clara County Registrar of Voters is creating reels on Instagram and different platforms under their handle SCCVote.
Kaliya Mendez is an Associate Graphic designer for the team.
“I’m Gen-Z, I do my fair share of scrolling and I kind of see it as a way to do research about what I would want to see online,” Mendez said.
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Young voters are engaging with Vice President Kamala Harris’s election campaign as it is generating memes and references that are going viral.
She helped create posters and bookmarks with the popular streaming character ‘Lofi Girl.’
“It’s just …