Every week, The Drum picks the top global campaigns from our Creative Works. You can submit your new work here.
This week, brands lean into bold storytelling and nostalgic nods as Netflix transforms an office meeting into a high-octane odyssey and Hellmann’s pays homage to When Harry Met Sally. Meanwhile, Glenmorangie sends Harrison Ford to the Highlands, Heinz proves its branding is unmistakable and Kellogg’s rooster crows its return.
Let’s get into it.
Netflix: You’re Not Ready by Wieden+Kennedy
Netflix ditches the standard sizzle reel in favor of an all-out cinematic thrill ride. The spot, directed by Megaforce, flings an unsuspecting office worker into the chaotic world of Netflix’s 2025 slate – dodging Squid Game’s masked guards, running from Stranger Things creatures and colliding with Emily in Paris herself. With 26 different shows and movies packed in, the campaign is a love letter to binge culture, proving that when it comes to what’s next, well – you’re not ready.