BMW @ CES 2025 – Shrinking Tunnel [Video]

The BMW Group presents the driving and user experience of the future at the Consumer Electronics Show (CES) 2025 in Las Vegas.

BMW is providing the first opportunity to experience the close-to-production version of the new BMW iDrive – complete with its centrepiece, BMW Panoramic Vision – at the event.

The software underpinning it all is the new BMW Operating System X, which acts as the intelligence hub behind the new display and operating concept.

The holistic system, with its modern, style-shaping design, will be introduced in all new BMW models from the end of 2025.

The combination of these four elements re-interprets BMW’s customary “hands on the wheel, eyes on the road” approach, with which BMW sets the benchmark for driver focus and presents a unique form of intuitive, use-friendly and ergonomically optimised operation.

The BMW Panoramic iDrive always gives the driver the right information in the right place …