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BMW’s new iDrive system turns car’s windscreen into an AR dashboard [Video]

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Experiential Content Marketing

The new Panoramic iDrive system, powered by the BMW Operating System X, constitutes a bold new move for BMW. Any car using the system will no longer feature a traditional dash cluster.

Instead, much of the information that would have been present on the dash cluster will now be visible as an AR projection on the windscreen. A render video of the new system (below) shows how it updates distance and upcoming turns in real-time.

“With a stronger focus on driver orientation than ever before, the BMW Panoramic iDrive is the next logical enhancement of previous iDrive generations,” BMW Group explained in a press statement announcing the Panoramic iDrive.

BMW has stated that the new system will appear in the upcoming X-class SUV it is building using the all-electric Neue Klasse platform. No official announcement has been made so far regarding that SUV’s name, but it is expected to make its debut by the end of …

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