Boots celebrates the joy of saving with new Savvy Savers campaign Marketing Communication News [Video]

Today, Boots launches its new value marketing campaign “Savvy Savers” to showcase the ways that customers can enjoy the best value at Boots, without compromising on quality. 

The campaign spotlights Boots shoppers celebrating the joy of saving money on the best health and beauty products. Filmed using a dynamic photo booth mechanic, dubbed “Snap Your Savings,” the advert captures the genuine excitement of customers as they share their recent Boots purchases and the savings they have made. The script playfully reinforces this message with the line, “Now that’s the smile of a savvy saver.”

Pete Markey, Chief Marketing Officer at Boots, said: “We know everyone loves bagging a bargain, particularly at this time of year, and at Boots we’re making it easier than ever for our customers to get the best for less. With great offers across both health and beauty, essential products at £2 and under, thousands of exclusive savings through Price …