Bostons NWSL team apologizes for controversial branding launch NBC Connecticut [Video]

Boston’s National Women’s Soccer League team is apologizing after the launch of the club’s name announcement — specifically the branding associated with it — fell flat for many fans.

“We fully acknowledge that the content of the campaign did not reflect the safe and welcoming environment we strive to create for all, and we apologize to the LGBTQ+ community and the trans community in particular for the hurt we caused,” the team wrote in a statement posted to X, the platform formerly known as Twitter.

The initial campaign for the newly named BOS Nation Football Club included a video that highlighted Boston’s traditionally male-dominated sports culture and came with the slogan “Too Many Balls.” Many on social media were displeased with the branding, saying it centered sports around men and some describing it as transphobic and misogynistic.