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Brian Windhorst goes deep on why NBA media ‘not in a great place’ [Video]

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Content Marketing Storytelling

Brian Windhorst was rumored to be one of the ESPN NBA insiders who could replace Adrian Wojnarowski this fall, but it turns out that type of job is maybe the last thing he wants.

In a surprise appearance on Thanasis Antetokounmpo’s (brother of Giannis and former Milwaukee Bucks player) podcast, The Thanalysis Show, this week, Windhorst took NBA fans behind the scenes on why he thinks basketball media is “not in a great place” right now.

When Antetokounmpo asked Windhorst about his hottest takes and most regrettable soundbites at ESPN, he said he has too many to count, in part because that’s what plays on the airwaves these days.

“NBA media right now, we’re not in a great place,” Windhorst said. “Because I think we’re devaluing things … that help build the league up. Like one of the things [is] storytelling. Everything is too short right now. People are too focused on tweets, …

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