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Brunswick Corp.’s New Boat Simulator at CES Is Powered by AI [Video]

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Experiential Content Marketing

Brunswick Corp.

Artificial intelligence promises to be a hot topic at this year’s Consumer Electronics Show (CES). Brunswick Corp., parent of the Sea Ray, Boston Whaler, Mercury Marine, and a dozen other marine brands, is bringing a new AI twist to boating in the landlocked Las Vegas Convention Center.

“We have a simulator that replicates the experience of driving a 370 Sea Ray Sundancer,” Brunswick CEO David Foulkes told Robb Report. “We had something similar last year, but this has a much more immersive display, with a 200-degree view of the surroundings, and voice feedback. It’s a very realistic scenario on how the new technology operates.”

Even more impressive is the AI-powered “co-captain technology” embedded into the helm console’s electronics. It offers an interactive experience for showgoers wanting to experience assisted navigation, safety monitoring and autonomous maneuvers.

“You’ll see how it tracks in the water on autopilot, warns about objects, and even automatically rafts up to the …

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